Just found a Cecil Vortex interview with ZeFrank shortly before The Show ended February 2007. In addition to gems such as "morphological synthesis" (an inventive approach) and an interesting discussion of how audience provides generative boundaries benefitical to the creative process, he offers this conclusion:
With The Show project, I've also been thinking a lot about this culture of authorship that we're entering into. You've got so many people that are making things now, whether it's emails or instant messages or uploading images to Flickr, making movies, creating audio on cheap prosumer technology. What's really interesting to me is that, as anyone knows who's gone into a creative discipline, the second that you start doing those things, the world around you changes. If you draw, you start seeing the edges of things, and you start seeing the deformities of their shape when you move around them. When you start playing guitar, you start noticing notes in all the music you play, and in fact, the music that you listen to never sounds the same from that point on. I think that a lot of people are focusing on the content that's being produced right now. And I think it's the wrong thing to look at. It's actually the pursuit and the perception change that I think a lot of people are experiencing about the world -- that's the thing to focus on and the thing to celebrate.
This dynamic he mentions is to me the McLuhan or the Ong factor: the idea that the communicative media we use influence perception, thought, and expression. Medium is not invisible (though I don't go quite as far as to say that it is the message--its more murky than that. It influences the message. My argument is that when people engage in communicative media that connects them to more people, well, they'll start noticing those people differently. More positively? Perhaps. But I think an appreciation of difference has to be cultivated.