Honestly, I'm not really a big fan of this band. I thought their first hit, "Here it Goes Again," was catchy but borderline annoying. The video was engaging. That said, the single extended shot chicanery in their new video is quite cool:
And I appreciate the self-referential jab at the success of "Here it Goes Again" around 2:40.
2 comments:
There is a song of theirs that I particularly like, "C-C-C-Cinnamon Lips." I remember hearing someone singing "Here It Goes Again" when it first came out on the radio and thinking to myself, "since when is OK GO popular?" :P
Since (as wishydig might jibe) they perfected the art of the viral video?
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